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MILITARY SAVES WEEK 2019 PLANNING COMMITTEE MEETING ALECIA D. BLAIR, AFC®, DIRECTOR OF MILITARY SAVES & LINDSAY FERGUSON, DIRECTOR OF STRATEGIC ENGAGEMENT OCT. 31, 2018
Welcome, housekeeping and introductions Military Saves & Military Saves Week How has participation benefited your organization? How could your organization realize a greater benefit? How can we further amplify the message of #MSW19? What can you do? Recap, reactions & closing
WHAT IS MILITARY SAVES? Mission Statement
Military Saves, an initiative of America Saves, is a researchbased campaign that uses the principles of social marketing and behavioral economics to motivate, support, and encourage military families to save money and build wealth. Military Saves encourages all service members, their families, civilian employees, and veterans to save automatically and to take the Military Saves Pledge, a savings tool, to create their savings plan. Organizations are encouraged to promote savings year round and during Military Saves Week. Military Saves has motivated the military community to save money since 2003.
A Tale of Two Audiences
Savers: Those who Military Saves encourages
to build good savings behaviors Partners: Those who Military Saves encourages
to promote savings to service members and their families (military community)
THE “WHY” BEHIND MILITARY SAVES Saving is a challenge Having adequate emergency savings is still a challenge for many military families.
Military Saves believes that successful saving starts when service members set a goal with the Military
Saves Pledge and use the tool to create a plan to reach that goal. Why? Because savers with a plan are twice as likely to save successfully for things like retirement and emergency savings (America Saves & Artemis, 2016). And that’s what the Military Saves Pledge is—a simple savings plan.
According to the 2012 FINRA Investor Education Foundation’s National Financial Capability Study, 43
percent of the military families surveyed reported that they had no “rainy day” fund to cover emergencies.
About 45 percent of those who participated in the 2017 Military Saver Survey report unexpected
expenses as a top savings challenge.
MILITARY SAVES: AN ONGOING MOVEMENT Since 2007, Military Saves
has helped more than 300,000 savers. Top five savings goals are: 1.
Other (family expenses)
MILITARY SAVES WEEK: AN ONGOING MOVEMENT
MILITARY SAVES WEEK: AN ONGOING MOVEMENT For Discussion:
How has participation benefited your organization? How could your organization realize a greater benefit?
MILITARY SAVES WEEK: AN ONGOING MOVEMENT What is #MSW19? Military Saves Week is an annual opportunity
for installations and organizations to promote good savings behavior (installation events) and a chance for service members and their families to assess their own saving status (Military Saves Pledge). Military Saves Week is a worldwide financial
readiness movement focused on savings. An opportunity to transform the lives of millions by
working together with and beyond your community to encourage and support good savings behaviors.
MILITARY SAVES WEEK: AN ONGOING MOVEMENT Updates for this year
MSW 2019 Memo: DoD FINRED has indicated that a Military Saves Week 2019 Memo will be released in November.
Deeper relationships: Military Saves is pursuing even closer relationships with each Service/Component’s Financial Education/Readiness Program, which may result in individual Letters of Agreement to better serve these programs and support Personal Financial Managers/Counselors.
Moving & Shaking: In collaboration with DoD FINRED and the Services/Components, Military Saves will experiment in transitioning Military Saves Week to the month of April in the next couple of years. This will give the Services/Components and installations greater flexibility and will align with Financial Capability Month, which is also celebrated in April. Stay tuned!
MILITARY SAVES WEEK: AN ONGOING MOVEMENT Proposed #ASW19 Daily Savings Themes Monday, February 25: Save with a plan
Tuesday, February 26: Save automatically Wednesday, February 27: Save for the unexpected Thursday, February 28: Save for retirement Friday, March 1: Save the extra Saturday, March 2: Save as a family
MILITARY SAVES WEEK 2019 How can you get involved? Sign up to become a participating organization in the
#MSW19 savings movement at militarysaves.org/signup-today. Partner with other organizations, installation leadership
to host digital or in-person events. Encourage your colleagues, service members, their
families, etc., to take the Military Saves Pledge to save. Visit militarysaves.org to download and use free
resources, including the Digital Toolkit, co-brandable flyers, and sample blog and social media content.
MILITARY SAVES WEEK 2018 World-wide Coverage + Exposure All Services/Components of the U.S. Armed Forces
participated in #MSW18. 550+ installations/organizations participated in
Military Saves Week. That’s a 27% increase in organizational participation from MSW 2017! This number includes 83 credit unions and 51 banks. 25,900+ military savers in Q1, 28,000+ to date Pledges and organizational participation inspired
financial engagement and action!
MILITARY SAVES WEEK: CALL TO ACTION For Discussion:
How we can amplify the messages of #MSW19? What can you do? Call to action: Organize in-person events, host a Tweet chat or Live chat, submit a savings-themed blog, push messaging through digital channels (#MSW19), adapt this presentation and use it to be #MSW19 Ambassadors and advocates. The possibilities are endless, and we need you to amplify and own this important movement. Be creative! Example: Military Saves on the road during #MSW19
Join the #MSW19 movement! Become a participating organization at militarysaves.org/sign-up-today!