123 MAIN STREET GLOBAL MARKETING PLAN PRE-MARKETING
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Professional Photography Global Luxury Sign
PRINT & DIGITAL MARKETING Global Luxury Mailer or Brochure Wall Street Journal Homes & Estates Regional Edition New York Times Homes & Estates Global Edition Homes & Estates Global Edition Digital E-blast High-Definition Home Movie
KEY WEBSITES ColdwellBankerLuxury.com ColdwellBanker.com ColdwellBankerHomes.com APP.com CNNMoney.com DailyRecord.com HomeFinder.com Network Homes.com Hotpads.com Juwai.com ListHub.com (Global Network) LoHud.com MansionGlobal.com MSN.com MyCentralJersey.com NJ.com NewYorkTimes.com NorthJersey.com REALTOR.com RealEstate.AOL.com RobbReport.com Trulia.com UniqueHomes.com USLuxuryEstates.com* WallStreetJournal.com Zillow.com
Advertising subject to change due to market trends and availability. *Properties are featured on a rotating basis.
COLDWELLBANKERLUXURY.COM ©2017 Coldwell Banker Residential Brokerage. All Rights Reserved. Coldwell Banker Residential Brokerage fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Operated by a subsidiary of NRT LLC. Coldwell Banker, the Coldwell Banker Logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo service marks are registered or pending registrations owned by Coldwell Banker Real Estate LLC. 95515 3/17
123 MAIN STREET GLOBAL MARKETING PLAN
Coldwell Banker Global Luxury is an effective global marketing program for luxury properties. In addition to the advertising efforts of our local sales office, Global Luxury marketing efforts are designed to reach and capture the affluent consumer through a multi-level partnership using our international, national, regional and local resources. Coldwell Banker Global Luxury has reserved a wealth of exclusive marketing and prominent advertising placements to effectively market your home to targeted buyer pools encompassing the following components:
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PROPERTY PREPARATION
• Professional photography – the Global Luxury Regional Support Team will coordinate with a professional photographer and your sales associate to set up a photo shoot for your home.
P M
• Copywriting – the Global Luxury Regional Support Team will coordinate with your sales associate and a professional copywriter to prepare copy for print pieces and advertisements. INTERNATIONAL WEBSITE EXPOSURE
Coldwell Banker Global Luxury listings are displayed on as many as 900 websites with an exceptional international reach including our network of company-owned websites and strategic partner sites. Of particular note, Global Luxury properties are marketed on:
A S
• ColdwellBankerLuxury.com • Juwai.com
• ListHub.com (Global Network) • MansionGlobal.com
• NewYorkTimes.com • RobbReport.com
• UniqueHomes.com
• USLuxuryEstates.com (International Microsite) • WallStreetJournal.com
PUBLIC RELATIONS OPPORTUNITIES
Reserved for properties that are of a historic nature, architecturally unique or enjoy other landmark features, our in-house public-relations team will assist your sales associate in any way possible to reach various media outlets if your property warrants. GLOBAL LUXURY HIGH-DEFINITION HOME MOVIE The Global Luxury High-Definition Home Movie offers a unique way to show potential buyers your home at any given time at their convenience. This full motion video of your home is enhanced with music. The video is streamed online at ColdwellBankerLuxury.com, ColdwellBankerHomes.com, Coldwell Banker’s “On Location” channel on YouTube and other partner websites.
COLDWELL BANKER GLOBAL LUXURY MARKETING PROGR AM
SM
The Coldwell Banker Global Luxury SM marketing program provides comprehensive exposure for some of the world’s most luxurious homes. To effectively market your home to targeted buyers, Coldwell Banker Global Luxury has reserved a wealth of prominent marketing and advertising placements encompassing the following components: ■
High-quality full-color Coldwell Banker Global Luxury property materials are created to display your home to potential buyers.
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The New York Times has a circulation of just over 146,000. Our full-color Global Luxury ads are included in the New Jersey zone covering New Jersey, metro Philadelphia (including Bucks County) and Orange and Rockland Counties in New York.
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The Wall Street Journal has a northeast circulation of 255,000 with a readership throughout New Jersey, New York, Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont. Our full-page Global Luxury ads are featured 2-3 times each month.
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Homes & Estates Global Edition, the exclusive magazine of Coldwell Banker ® is available in both print and digital formats and has a readership of over 300,000. —The Magazine (Print: 100,000) – The printed edition of Homes & Estates is distributed as a standalone publication on newsstands in the U.S., Canada, Central and South America, Europe, Asia, Australia and the Middle East. It is direct mailed to ultra-high net worth individuals, including top clients of Coldwell Banker affiliated sales associates, and shipped to Coldwell Banker offices worldwide. The magazine will be distributed to select airline lounges. In addition, 35,000 Homes & Estates magazines will be inserted into Unique Homes magazine (Global Issue) representing wealthy prospects in more than 80 countries worldwide. —The Digital Edition (Distribution: 50,000) – The digital edition of Homes & Estates is emailed to a targeted group of affluent consumers and promoted on UniqueHomes.com
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Homes & Estates Regional Edition available in print and digital formats, Homes & Estates Regional magazine is distributed throughout the Northeast. —The Magazine (Circulation: 144,000) – The printed edition of Global Luxury Homes & Estates Regional magazine reaches over 144,000 individuals in Massachusetts, Maine, New Hampshire, Rhode Island, Connecticut, New York, New Jersey and Pennsylvania through a combination of direct mail insertions into subscriber copies of the Wall Street Journal. —The Digital Edition – A digital version of Homes & Estates Regional magazine is published on ColdwellBankerHomes.com.
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The Global Luxury High-Definition Home Movie offers a unique way to show potential buyers your property on-line at any given time, at their convenience. This full motion video of your home is enhanced with music. The video is streamed online at coldwellbankerluxury.com, ColdwellBankerHomes.com, Coldwell Banker’s channel on YouTube and other partner websites.
COLDWELLBANKERLUXURY.COM ©2017 Coldwell Banker Residential Brokerage. All Rights Reserved. Coldwell Banker Residential Brokerage fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Operated by a subsidiary of NRT LLC. Coldwell Banker, the Coldwell Banker Logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo service marks are registered or pending registrations owned by Coldwell Banker Real Estate LLC. 117290NJ_5/17
123 MAIN STREET GLOBAL MARKETING PLAN
REGIONAL, NATIONAL & INTERNATIONAL PRINT ADVERTISING • Coldwell Banker Global Luxury Property Mailers or Brochures Your Global Luxury agent has access to a variety of high-quality, full color postcards and brochures to choose from to best display your home to potential buyers. • National & International Mailing Lists Your Coldwell Banker Global Luxury agent has access to targeted mailing lists which include aircraft, yacht and horse owners, Fortune 1000 executives, real estate investors, and senior level executives, plus a roster list of local, regional and national Coldwell Banker Luxury Property Specialists. • Wall Street Journal – Northeast Region Circulation of 255,000+ over 8 states: ME, NH, VT, MA, RI, CT, NY & NJ • New York Times – New Jersey Zone Circulation of 146,000 throughout New Jersey, metro Philadelphia (including Bucks county) and Orange and Rockland counties in New York. • Homes & Estates Regional Edition Available in print and digital formats, Homes & Estates Regional Magazine is distributed throughout the northeast. — The Magazine (Circulation: Over 115,000) – The printed edition of Homes & Estates Regional Magazine reaches over 115,000 individuals in Massachusetts, Maine, New Hampshire, Rhode Island, Connecticut, New York, New Jersey and Pennsylvania through a combination of direct mail insertions into subscriber copies of the Wall Street Journal. — The Digital Edition – A digital version of Homes & Estates Regional magazine is published on ColdwellBankerHomes.com • Homes & Estates Global Edition The exclusive magazine of Coldwell Banker Global Luxury is available in both print and digital formats and has a readership of over 300,000. - The Magazine (Print: 100,000): The printed edition of Homes & Estates is distributed as a standalone publication on newsstands in the U.S., Canada, Central and South America, Europe, Asia, Australia and the Middle East. It is direct mailed to ultra-high net worth individuals, including top clients of Coldwell Banker affiliated sales associates and distributed to Coldwell Banker offices worldwide. The magazine will be distributed to select airline lounges. In addition 35,000 Homes & Estates magazines will be inserted into Unique Homes Magazine (Global Issue) representing wealthy prospects in more than 80 countries worldwide. - The Digital Edition (Circulation: 50,000): The digital edition of Homes & Estates is emailed to a targeted group of affluent consumers and promoted on UniqueHomes.com
M A X I M U M GL OB A L PROPE RT Y E X POSU R E
Our powerful marketing platform is designed to reach the highest number of potential buyers, wherever they are. With the MAXimum program, you’ll get: MAXimum Branding
MAXimum Exposure
MAXimum Leads
Your home will be displayed with
In addition to these four high-traffic
Any online inquiries from buyers
multiple photos and key information
sites, your home will be shown on
interested in your home are routed
on four of the most-visited real estate
as many as 900 websites, including
directly to my cell phone for my
websites: Zillow , Trulia , realtor.com
all powered-by-Zillow sites and the
immediate response. This helps
and Homes.com . My name and
ever-expanding ListHub Global
ensure that no potential buyer for
contact information will be shown
and HomeFinder.com networks.
your home is missed.
next to your property, so interested
On top of that, all luxury listings are
buyers can easily reach me directly.
distributed to 50+ additional sites
®
®
®
®
targeting high-net-worth individuals.
ColdwellBankerHomes.com
coldwellbanker.com
coldwellbankerluxury.com
COLDWELLBANKERLUXURY.COM ©2017 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Operated by a subsidiary of NRT LLC. Coldwell Banker, the Coldwell Banker logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are service marks registered or pending registration owned by Coldwell Banker Real Estate LLC. *Google Analytics, Jan. 1-Dec. 31, 2016 13484_4/17
E X PA N DE D ON L I N E R E AC H
Your property will be displayed on the national consumer website ColdwellBankerHomes.com, which attracted 99 million site visits in 2016*. Additionally, the website recorded more than 150 million listing views and 1.2 million saved properties last year, boosting exposure for luxury listings and attracting home buyers from across the U.S. and throughout the world. Properties marketed through the Coldwell Banker Global Luxury program enjoy an expanded international reach SM
through a multilingual microsite – USLuxuryEstates.com – designed to direct potential buyers in Brazil, China, Russia and the United Arab Emirates to coldwellbankerluxury.com. A search engine advertising campaign drives potential buyers to USLuxuryEstates.com, which can be viewed in Portuguese, Chinese, Russian, Arabic or English. The microsite features photo links to a selection of magnificent properties across the U.S. available on coldwellbankerluxury.com.
COLDWELLBANKERLUXURY.COM *Google Analytics, Jan. 1-Dec. 31, 2016. Real estate agents affiliated with Coldwell Banker are independent contractor agents and are not employees of the Company. ©2017 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Operated by a subsidiary of NRT LLC. Coldwell Banker, the Coldwell Banker logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are service marks registered or pending registration owned by Coldwell Banker Real Estate LLC. 13484_4/17
Dear Homeowner: Thank you for the opportunity to share the advantages of the Coldwell Banker Global LuxurySM program with you. Coldwell Banker® has been a luxury real estate leader for more than 110 years, representing and selling stately castles, remote islands, mansions and estates around the world. Every day, Coldwell Banker agents handle an average of $129.6 million in million plus home sales*. Locally, Coldwell Banker Residential Brokerage participated in 934 transaction sides of homes priced at $1 million or more in 2016, surpassing $1.3 billion in sales volume. This exceptional track record of success comes from having an exclusive program designed specifically for luxury properties. In this presentation, you will learn more about the Coldwell Banker Global Luxury program, and how Luxury Property Specialists use it to craft customized strategies for marketing luxury properties to affluent buyers worldwide. Coldwell Banker Luxury Property Specialists have an outstanding reputation for providing expert guidance, superior individualized service and the attention to detail that affluent clients deserve and have come to expect. I trust you will discover that we offer one of the world’s most comprehensive and sophisticated luxury property marketing programs today. We welcome the opportunity to place an international spotlight on your home, and we look forward to working with you. Sincerely,
Hal Maxwell President, New Jersey and Rockland County, New York Coldwell Banker Residential Brokerage
COLDWELLBANKERLUXURY.COM *Average daily sales. Data based on closed and recorded transaction sides of homes sold for $1 million or more as reported by the U.S. Coldwell Banker® franchise system for the calendar year 2016. $USD. Real estate agents affiliated with Coldwell Banker Residential Brokerage are independent contractor agents and are not employees of the Company. ©2017 Coldwell Banker Residential Brokerage. All Rights Reserved. Coldwell Banker Residential Brokerage fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Owned by a subsidiary of NRT LLC. Coldwell Banker, the Coldwell Banker logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are service marks registered or pending registration owned by Coldwell Banker Real Estate LLC. 117280NJ_5/17
